Facebook

*Note: Facebook has strict rules surrounding promotions and competitions

The biggest mistake business owners can make is not having a strategy. You need to think about who you are trying to reach and what you are saying by having a Facebook page. Anyone can have one and there are plenty of them sitting out in cyberspace with nothing happening. So make yours stand out. Have an eye catching welcome page enticing people to ‘Like’ your page; add a reveal tab – a page that will only show to people who have clicked Like; have a customised sidebar banner (or profile picture); make use of the photo strip along the top of the page; use a unique URL e.g. http://www.facebook.com/StadiumCars and test and measure how these are working.

The most important key to your pages success is posting and providing relevant and engaging content. It is actually better to have less fans and more interaction on your page than have 1000s of fans enticed by offers such as a free IPad. You want people to like your page and continue to like your page plus feel that they are getting value. This also helps your page to stay closer to the top of the news feed (in the default view of Tops News) if more people are commenting, liking and sharing.

Whatever your market is, from accommodation to builder, retail or corporate, a Facebook business page will allow you to get in front of people who don’t even know you exist – It’s Word of Mouth Social Media Style! 

Fan		Someone who likes your page
Insights		A feature only on pages where you can track how many times your page has been visited, where they came from, demographics, etc
Like		People on Facebook can click the Like button at the top of a page to become a fan
Like Button		An application you can add to your website or blog that directs visitors to your Facebook page
News Feed		The page you see when you log into Facebook, this can show either the Most Recent updates from your friends and pages you like, or the Top News
Photostrip		5 small photos along the top of your page
Reveal Tab		A page which is only revealed to people once  they like your page
Share		People can click on share under a photo, link or status and share that on their wall, a friends wall, in a message or on one of their pages
Status		People and pages can update their status which will then show on their page and in the news feed
Welcome Page		The page people can land on when they first visit your page. This should entice them to want to click Like to become a fan of your page

Linked In		Manage your professional identity. Build and engage with your professional network. Access knowledge, insights and opportunities
Twitter		Social networking and micro blogging service  utilising instant messaging, SMS or a web  interface
Blogs		Type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video
Google +		The Google+ project aims to make sharing on the web more like sharing in real life.  Launched 28th June 2011